Designing an AR-driven social experience blending avatars and real-world interaction

Augray
IoT / AR / VR / Kiosks
Mobile Experiences
Media & Entertainment
Global
Augray
IoT / AR / VR / Kiosks
Mobile Experiences
Media & Entertainment
Global

Context

Designing an AR-driven social experience blending avatars and real-world interaction

The challenge was to design an intuitive mobile experience that supports AR capture, social sharing, messaging, and profile interactions within a cohesive interface.

Goal

Our mission was to design a mobile AR experience that seamlessly integrates camera interactions, avatar creation, and social engagement into a unified user journey.

Outcomes

Immersive Interaction

with camera-led AR experiences positioned at the core of the product.

Avatar Identity

with customizable avatars integrated into social and content flows.

Social Integration

with messaging, group chats, and feeds unified within the same interface.

Structured Onboarding

with clear profile creation and authentication flows simplified user entry.

AR Capture Experience

Real-time camera interaction designed for intuitive content creation.

Avatar Customization

Users could personalize digital identities within the app ecosystem.

Content Feed Design

Media-rich scrolling experiences built for engagement and interaction.

Immersive Avatar Worlds

Custom avatars and shared media screens creating deeply immersive AR/VR interaction experiences.

AR Capture Experience

Real-time camera interaction designed for intuitive content creation.

Real-time camera interaction designed for intuitive content creation.

Avatar Customization

Users could personalize digital identities within the app ecosystem.

Users could personalize digital identities within the app ecosystem.

Content Feed Design

Media-rich scrolling experiences built for engagement and interaction.

Media-rich scrolling experiences built for engagement and interaction.

Immersive Avatar Worlds

Custom avatars and shared media screens creating deeply immersive AR/VR interaction experiences.

Custom avatars and shared media screens creating deeply immersive AR/VR interaction experiences.

The results

For Augray, we designed immersive AR experiences within a structured, socially connected mobile platform.

Immersion

through real-time avatar interaction

Engagement

through social interaction layers

Continuity

through connected AR ecosystem

The Mobile Application Experience

01
Educational
institutions
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
education icon
02
Financial
institutions
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
education icon
03
Healthcare
facilities
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
education icon

A camera-first interface enables real-time face tracking, avatar overlays, and intuitive capture within an immersive AR environment.

Full-screen media layouts support immersive viewing, with edge-aligned interaction icons enabling seamless engagement.

Wireflows map the journey from onboarding to feature access, defining relationships across streams, messages, and tasks.

Low-fidelity explorations structure authentication, profile, chat, recording, and dashboard flows before visual design.

The refined interface applies a clean visual system ensuring continuity across profiles, chats, feeds, and content creation.

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