Festivals From India is India’s first comprehensive online platform dedicated to showcasing, celebrating, and promoting India’s rich art and cultural festivals across various art forms, locations, and languages.
This platform was designed for the British Council to scale the Global Creative Economy Programme, curating festivals for attendees and key stakeholders.
Our mission was to craft a vibrant and inclusive digital platform that effectively resonates with a highly diverse audience - spanning different user groups and cultural contexts - while strengthening creative connections between India and the UK.
resulting in 3500+ festivals and events hosted within the first year
establishing a unified digital hub connecting India’s festivals with audiences across India and the UK
Designed intuitive user flows and wireframes, enabling effortless access to festival details, articles, and events.
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Crafted a distinctive logo, cohesive color palette, and visual identity reflecting cultural richness and brand consistency.
Simplified navigation for first-time users with clear flows, intuitive menus, and seamless exploration across festival pages.
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Structured content with IA, wireframes, and user flows, categorizing festivals by type, region, and event counts.
Designed intuitive user flows and wireframes, enabling effortless access to festival details, articles, and events.
Designed intuitive user flows and wireframes, enabling effortless access to festival details, articles, and events.
Crafted a distinctive logo, cohesive color palette, and visual identity reflecting cultural richness and brand consistency.
Crafted a distinctive logo, cohesive color palette, and visual identity reflecting cultural richness and brand consistency.
Simplified navigation for first-time users with clear flows, intuitive menus, and seamless exploration across festival pages.
Simplified navigation for first-time users with clear flows, intuitive menus, and seamless exploration across festival pages.
Structured content with IA, wireframes, and user flows, categorizing festivals by type, region, and event counts.
Structured content with IA, wireframes, and user flows, categorizing festivals by type, region, and event counts.
For Festivals From India, the design created a unified and inclusive platform for users and stakeholders.
informed inclusive, persona-driven architecture
enabled disability-friendly, culturally inclusive UX
introduced virtual, dynamic engagement mechanisms
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Designed clear layouts and structured content blocks with visual hierarchy to present festival dates, significance, location, and key highlights.
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Developed hierarchical IA categorizing festivals by type, region, and event mode - including online festivals - enabling intuitive navigation and effortless discovery across the platform.
Defined the platform’s information architecture to structure navigation and content across festival resources.
Mapped user flows for festival submission, onboarding, and verification across organizer and admin journeys.
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Created low-fidelity wireframes defining platform structure, navigation, and content hierarchy for festival discovery.
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Designed visually engaging, brand-aligned screens with simplified navigation, structuring IA to classify festivals by location and type, creating a one-stop platform for festival exploration and learning.
The visual design for such pages showcases course details with clear layouts, focused typography, and engaging visuals, making information easy to scan and understand for users.
Festivals From India is a cultural discovery platform covering 1,500+ documented Indian festivals across 29 states, built to connect UK and international audiences with Indian culture, as well as diaspora Indians reconnecting with traditions from home.
The UK–India connect angle makes this one of NetBramha's genuinely international consumer-facing projects, distinct from most of its portfolio, which is built primarily for a domestic Indian audience even when the client itself is a multinational, like SIXT.
Structuring 1,500+ festivals across 29 states into something explorable rather than overwhelming required a content architecture that could support browsing by region, season, tradition, or theme without any single navigation path feeling like the "correct" one.
That scale of content organisation is closer to a media or publishing information-architecture problem than a typical transactional app; it shares more in common with Prajavani's news platform or Oxford University Press's publishing platform than with NetBramha's fintech or e-commerce work.
Two distinct audiences share the platform: international and UK-based users discovering Indian culture for the first time, and diaspora Indians looking to reconnect with specific regional festivals and traditions they already know.
Designing one interface that serves a complete newcomer and a nostalgic expert simultaneously is a recurring NetBramha challenge - the same first-time-versus-experienced-user tension shaped Geojit's trading platform, even though the subject matter (culture versus finance) couldn't be more different.
NetBramha's portfolio skews heavily toward BFSI and enterprise software, which makes Festivals From India a useful counter-example: a content-led, culture-first, emotionally driven consumer platform with no transaction or conversion funnel at its core.
It's the clearest evidence in the portfolio that NetBramha's process holds up outside transactional software entirely, closer in spirit to editorial and media design than to anything in its BFSI or enterprise SaaS work like Gyaan.ai or Cymorg.
It sits closer to a cultural and cross-border connection initiative than a typical commercial SaaS or e-commerce product, which changed the design brief: success is measured in engagement and discovery depth, not conversion rate or transaction volume.
That's a genuinely different success metric than almost everything else in NetBramha's portfolio, where outcomes like BHIM's 3× transaction growth or Razorpay Magic's conversion lift are the standard measure of success.
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