Cloudnine’s digital initiative aimed to build a comprehensive maternity care platform for expecting parents.
The platform integrates real-time health data, expert care, and personalised support to guide families throughout the pregnancy journey.
Our mission was to build a digital-first maternity experience that integrates real-time healthcare data between doctors, care teams, and expecting couples across the full pregnancy lifecycle.
connecting couples with hospital experts, care teams, and essential health data.
enabling expectant mothers and partners to actively participate in the journey.
of symptoms, milestones, and key health indicators throughout pregnancy.
through an intuitive experience that lowers cognitive and emotional load.
In-depth research mapped pregnancy needs, informing evidence-based, maternal healthcare-focused design decisions across experiences.
Comprehensive information architecture structured content and journeys for clear, guided maternity health navigation.
Warm, supportive visual language used light colors, illustrations, and simple navigation for accessibility.
Mobile screens enabling consultation booking and doctor selection within Cloudnine maternity care experience.
In-depth research mapped pregnancy needs, informing evidence-based, maternal healthcare-focused design decisions across experiences.
In-depth research mapped pregnancy needs, informing evidence-based, maternal healthcare-focused design decisions across experiences.
Comprehensive information architecture structured content and journeys for clear, guided maternity health navigation.
Comprehensive information architecture structured content and journeys for clear, guided maternity health navigation.
Warm, supportive visual language used light colors, illustrations, and simple navigation for accessibility.
Warm, supportive visual language used light colors, illustrations, and simple navigation for accessibility.
Mobile screens enabling consultation booking and doctor selection within Cloudnine maternity care experience.
Mobile screens enabling consultation booking and doctor selection within Cloudnine maternity care experience.
Cloudnine’s “It’s Our Baby” app was designed as an omnichannel maternity care platform that supports expecting parents with personalized, real-time healthcare experiences, strengthening trust and engagement throughout the pregnancy journey.
with seamless support from doctors to parents
through emotional and physical care
for both mother and partner
An end-to-end digital care experience enabling discovery, expert video consultations, and seamless appointment management for Cloudnine patients.
User flow outlining a guided consultation journey - from app entry and profile selection to doctor discovery and mode of consultation.
Mobile app wireframes defining structure, user flows, and interaction logic for consultation and doctor selection.
Translated wireframes into visual design with hierarchy, typography, color system, and refined UI components.
A scalable, healthcare-focused design system unifying typography, colour, components, illustrations, and interactions to ensure consistency, accessibility, and speed across the Cloudnine digital ecosystem.
NetBramha designed 'It's Our Baby,' an omnichannel maternity app for Cloudnine Group of Hospitals, India's largest maternity hospital chain. The app won the Red Dot Design Award 2021 in the Interface and User Experience Design category.
Red Dot receives 20,000+ entries annually across all design disciplines, so winning in a UX-specific category is a meaningful, third-party-verified quality signal - not a claim NetBramha is making about its own work. Following the redesign, Cloudnine saw a 400% increase in app downloads.
Expecting parents are managing anxiety, medical uncertainty, and major life change simultaneously, so the interface has to build calm and trust rather than simply present information efficiently.
That emotional-design discipline carries into NetBramha's other healthcare and wellness work: Dr Trust's connected health platform and 1to1help's mental wellness programme both required the same sensitivity to a user who may be in a vulnerable state when they open the app.
The app connects expecting couples with their care teams, tracks pregnancy health data over time, and enables specialist consultations, spanning the full maternity journey rather than a single appointment-booking function.
That end-to-end scope - covering the entire care journey rather than one transaction - is a pattern NetBramha repeats in complex healthcare work; Dr Trust similarly connects multiple device types and data streams into one continuous health picture rather than isolated readings.
Cloudnine operates 22+ hospitals across 8 Indian cities, making it India's leading maternity-focused hospital chain - the scale the app's information architecture had to support across multiple care locations and providers.
That multi-location complexity is structurally different from a single-clinic app; it required NetBramha to design for continuity of care as a patient might interact with different Cloudnine locations or specialists over the course of a pregnancy.
NetBramha's healthcare and wellness portfolio includes Cloudnine (maternity, Red Dot 2021), Dr Trust (connected health devices), and
1to1help (India's largest employee assistance programme) - three distinct healthcare contexts: hospital-based maternity care, home health monitoring, and workplace mental wellness.
Recommended Next
.avif)
