HoABL - House of Abhinandan Lodha is a next-generation real estate platform focused on virtual sales through engagement and conversions across its digital ecosystem.
The existing website struggled to retain users, with high bounce rates and short session durations that limited exploration of property features and slowed down lead generation.
Our mission was to reimagine HoABL’s website with a data-informed, behavior-driven design that reduces friction, strengthens discovery, and creates intuitive, confidence-inspiring real estate journeys.
through behavior-driven navigation and refined interaction logic
through a performance-focused interface reducing drop-offs
through streamlined forms and clearer CTAs
with a focused post-login experience reducing support dependency
Core service values translated into 3D visual cues reducing cognitive load and reinforcing trust.
Interface balanced brand storytelling and conversion using hierarchy, focused CTAs, and intuitive layouts.
Controlled palette and clear hierarchy reduced cognitive load, enabling low-friction payments.
Property details and financial tools unified to enable faster, confident decisions.
Core service values translated into 3D visual cues reducing cognitive load and reinforcing trust.
Core service values translated into 3D visual cues reducing cognitive load and reinforcing trust.
Interface balanced brand storytelling and conversion using hierarchy, focused CTAs, and intuitive layouts.
Interface balanced brand storytelling and conversion using hierarchy, focused CTAs, and intuitive layouts.
Controlled palette and clear hierarchy reduced cognitive load, enabling low-friction payments.
Controlled palette and clear hierarchy reduced cognitive load, enabling low-friction payments.
Property details and financial tools unified to enable faster, confident decisions.
Property details and financial tools unified to enable faster, confident decisions.
For HoABL – House of Abhinandan Lodha, the redesign used UX and visual design to increase engagement by 2.6× across key digital journeys.
through simplified layouts
through revamped navigation
through cohesive visual system
Content and UI guided users from entry to exploration, with filterable project listings reducing effort and cognitive load.
A clear post-login information architecture was defined to group investments, transactions, services, documents, and projects into distinct, task-led sections.
Integration of advanced SEO tools and CMS infrastructure with a single source of truth for seamless management and updates.
Wireframes establishing intuitive property browsing, modular project layouts, and conversion-focused CTAs were created before moving to visual design.
A minimalist and clean visual design with generous whitespace, clear typography, and high-contrast CTAs for intuitive navigation.
A cohesive design system featuring a refined color palette, consistent typography, and custom 3D icons was created for a unified brand experience across all devices.
HOABL (House of Abhinandan Lodha) is India's fastest-growing premium land investment brand. NetBramha redesigned its digital purchase experience specifically to improve conversion and engagement for what is, for most buyers, one of the largest financial decisions of their life.
Land investment purchases carry a trust-before-transaction requirement that's more extreme than most e-commerce: a buyer has to feel confident before committing meaningful capital, not just before clicking "buy" on a low-cost item.
Unlike a typical online purchase, a land investment decision is high-value, largely irreversible, and often made without physically visiting the property beforehand - the digital experience has to carry the entire weight of building buyer confidence.
That trust-before-transaction design problem is closer to NetBramha's regulated fintech work than to conventional retail; TransUnion CIBIL and Geojit both required building confidence around consequential financial decisions rather than simply enabling a transaction.
NetBramha redesigned the journey to directly address conversion and engagement - meaning the redesign was measured against how many prospective buyers moved from interest to commitment, not just how the interface looked or how long users spent browsing.
That conversion-first framing is shared with NetBramha's e-commerce work like Tira and SPAR, even though land investment and retail commerce involve completely different price points and decision timelines.
HOABL is India-focused and centres on the initial purchase decision for new land investors; Emaar is Dubai-based and centres on ongoing property management for existing owners - different countries, different stages of the real estate relationship.
Comparing the two shows genuine range: NetBramha designs both the moment of first commitment (HOABL) and the long-term operational relationship after purchase (Emaar), rather than one narrow slice of the real estate journey.
Premium land investment has traditionally relied on in-person broker relationships and physical site visits. HOABL's bet, and NetBramha's design brief, was that a well-designed digital experience could build sufficient trust to move a meaningful share of that decision-making online.
That's a genuine category shift, not just a digitisation project - comparable in ambition to how Razorpay Magic moved payment behaviour toward fewer, faster steps rather than simply digitising an existing offline process.
Recommended Next
