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upGrad is India's leading EdTech platform connecting learners with career-focused courses and global education opportunities.
Its study abroad platform helps students compare universities, curriculum, career prospects, and learning outcomes, enabling confident decisions through a structured course discovery experience.
Our mission was to build a strong course-discovery experience — surfacing the critical decision factors students weigh before picking a program.
through a clearer discovery experience.
by delivering a modern, clean design.
through components reusable across pages.
by handing off a build-ready system.
Simplified course evaluation by surfacing curriculum, duration, fees, university details, and career outcomes within a structured discovery experience.
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Designed a mobile-first discovery journey that helps students explore global universities, compare programmes, and start their study-abroad journey confidently.
Visualised the complete learning journey—from admission and coursework to graduation and career outcomes—making long-term commitments easier to understand.
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Showcased worldwide universities and destinations through an interactive exploration experience, helping students compare global education opportunities with confidence.
Simplified course evaluation by surfacing curriculum, duration, fees, university details, and career outcomes within a structured discovery experience.
Simplified course evaluation by surfacing curriculum, duration, fees, university details, and career outcomes within a structured discovery experience.
Designed a mobile-first discovery journey that helps students explore global universities, compare programmes, and start their study-abroad journey confidently.
Designed a mobile-first discovery journey that helps students explore global universities, compare programmes, and start their study-abroad journey confidently.
Visualised the complete learning journey—from admission and coursework to graduation and career outcomes—making long-term commitments easier to understand.
Visualised the complete learning journey—from admission and coursework to graduation and career outcomes—making long-term commitments easier to understand.
Showcased worldwide universities and destinations through an interactive exploration experience, helping students compare global education opportunities with confidence.
Showcased worldwide universities and destinations through an interactive exploration experience, helping students compare global education opportunities with confidence.
For upGrad, we designed a scalable discovery experience — improving reception and driving conversions.
up through clearer course discovery.
built with a reusable design system.
modern typography and visual language established.
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Designed a comprehensive landing experience that introduces study-abroad pathways, resources, expert guidance, and global opportunities in one destination.
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Optimised the platform for mobile, enabling students to explore countries, compare programmes, and access planning resources on the go.
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Structured content around student decision-making, organising curriculum, universities, costs, admissions, and career outcomes into clear learning pathways.
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Crafted detailed course pages that surface programme benefits, eligibility, outcomes, and learning formats to simplify evaluation and comparison.
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Validated layouts and content hierarchy through wireframes, refining discovery flows before progressing to visual design.
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Developed a modern visual language using bold typography, modular layouts, and engaging imagery to improve readability and trust.
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Adapted the platform across devices, ensuring course discovery, student stories, and educational resources remained consistent and accessible.
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Developed a comprehensive design system with reusable components, typography, colours, and patterns to ensure consistency across the platform.
Choosing a study-abroad course involves comparing multiple factors such as programmes, universities, destinations, eligibility, costs, and career outcomes. NetBramha focused on structuring this information into a clearer digital experience, helping prospective students discover relevant options and make more informed decisions throughout their course-selection journey.
The project demonstrates NetBramha’s approach to simplifying information-heavy products through research, strategy, and UX design. This approach is particularly valuable for education businesses looking for a UI/UX design studio in Singapore to create clearer digital experiences for students and learners.
Study-abroad platforms bring together a large amount of information that students need to evaluate before making a decision. The challenge is not simply presenting more courses, but organising information in a way that helps users compare options, understand requirements, and progressively narrow down choices without feeling overwhelmed.
For upGrad, NetBramha approached the experience around the user's decision-making journey rather than treating course discovery as a simple catalogue. This reflects NetBramha’s broader UX research approach, where understanding user behaviour and expectations helps shape more effective product experiences.
A good study-abroad experience needs to move users beyond simply browsing courses. Students need to understand which programmes align with their goals, what each option offers, and what steps they need to take next. Structuring this information clearly can reduce friction and help users move through the decision-making process with greater confidence.
The upGrad project is an example of how UX can turn a complex education journey into a more structured digital experience. For organisations serving students across international markets, NetBramha brings together product strategy, research, and design to create experiences that make complex information easier to navigate.
When an education platform contains numerous courses, institutions, locations, and programme details, the way information is organised directly affects how easily users can find what they need. NetBramha's work for upGrad focused on creating a more intuitive structure so prospective students could navigate the study-abroad ecosystem and evaluate relevant opportunities more effectively.
This kind of information architecture is especially important for platforms that continue to expand their content and offerings. NetBramha’s strategy services combine business context, user understanding, and product thinking to create structures that can support growing digital platforms.
The upGrad project demonstrates NetBramha’s experience in designing education products where users need to evaluate complex information before making high-consideration decisions. The work sits within NetBramha’s broader Edtech & Learning experience, which includes personalised learning solutions, AI-powered tutoring, and other digital learning platforms.
This experience can be applied to education businesses serving users across different countries, markets, and learning contexts. Organisations looking for a UI/UX design studio in London can work with NetBramha on education platforms that need intuitive discovery, clear information architecture, and user-centred digital experiences.
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